Amazon and Shopify race to bet. AR shopping is just a need or a gimmick. | Knowledge Base Software Bclinked

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A few days ago, Amazon Fashion, the fashion retail division of Amazon, officially announced a cooperation with social platform Snap, which will provide AR filter service for thousands of glasses sold on the Amazon platform for users to try on online.

Over the past few years, AR + e-commerce has become a new trend, and more and more e-commerce platforms are participating in it. A survey conducted by Deloitte in conjunction with Snap points out that the AR shopping market could top $100 billion, with a user base of more than 100 million people. Now the world's number one e-commerce giant Amazon is leading the way down, no doubt adding another fire to AR shopping.

In 2022, Amazon and the entire e-commerce industry are not having a good time. In just the past three quarters, Amazon's net profit fell 9% year-on-year to $2.872 billion. Operating losses also reached $412 million. The international business is a considerable loss of $2.5 billion. Under heavy pressure, Amazon announced massive layoffs, and about 10,000 employees will lose their jobs.

In the cold winter, Amazon needs some new changes to revive the enthusiasm of consumers' shopping. However, is the highly anticipated AR shopping necessary or just a momentary gimmick?

Giants are scrambling to get to the meeting. AR shopping has become a new trend

The AR trial function provided by Snap is simple to operate. Users can try on different glasses by sliding left and right on their official Amazon Fashion account, and the AR 3D model will be automatically generated in the background. If there are glasses that you like, click on the link to jump directly to Amazon Fashion for settlement, making the transaction very convenient.

To promote this cooperation, Snap is giving full face, providing traffic support for Amazon. In addition to the Amazon Fashion account page, there is a filter search bar and camera page on the Snapchat APP home page to attract traffic. Not only that, but Snap will also provide Amazon with AR marketing analytics services to continuously adjust AR technology and filter functions according to users' needs.

(Image from Amazon Fashion)

The official word is that Snap's VR filter service covers thousands of glasses from Ray-Ban, Maui Jims, Oakley and other significant brands sold on the Amazon platform. At the same time, Amazon Fashion said that Snap's service would expand to different categories in the future, including apparel, shoes and boots, and beauty.

Amazon Fashion CEO Muge Erdirik Dogan also said recently that the partnership with Snap is just beginning and that he believes the two companies will work together to provide an even better shopping experience for users.

Virtual glasses have always been a customer favourite, and we are excited to partner with Snapchat to provide fashion brands and digital consumers with more AR shopping experiences.

This is not the first time the AR + e-commerce pair has been in the public eye, and Amazon is not the only platform. Outside of Amazon, platforms such as eBay and Shopify.

Shopify's AR mall service, launched in the early years, has increased the conversion rate of customer purchases in the fashion accessories pendant category by 27%, with a maximum increase of 250% in the conversion rate of a single item. In addition, Shopify also acquired startup Primer last year to add another spark to AR shopping.

Founded in 2019, Primer has been focused on providing visual products and services for apparel brands and independent designers, which can be a perfect fit for the new trend of AR shopping. Before being acquired by Shopify, Primer's technology enabled users to build home 3D images on its ARKit platform and build home models through AR technology. After the acquisition, Shopify will undoubtedly apply the corresponding technology to its platform.

Unlike Shopify, which is strengthened by external acquisitions, Google, which has a reserve of AR technology, has recently upgraded the AR Shopping feature of Search, adding matching options.

After the upgrade, users can choose foot shades according to their skin tone and be the first to feel how the shoes look on their feet. At the same time, the platform for beauty products also provides 100 face models, including various skin tones and ethnicities, so users will always choose a suitable template for their trials.

There is always a reason for the rise of the new trend - e-commerce consumption has lost its freshness, and users need new stimuli, which is perhaps the fundamental reason for the rise of AR shopping.

Emerging consumers have new expectations for shopping: freshness and effective interaction. The lack of trust in the seller show is an essential factor affecting the transaction.

Of course, there are imperfections in AR shopping, and major e-commerce platforms and their partners must continue to check the gaps and fill in the shortcomings. But the rise of AR shopping can undoubtedly provide consumers with a fresh experience that has disappeared for a long time. For the e-commerce industry in the winter, change comes at the right time.

Use customer support software which contains an efficient knowledge base, ticketing system and Live chat. Minimal cost to enhance customer experience.BClinked 

Rapid deployment, simple enough but effective customer support system